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Push notifications

A collection of 45 posts

Cómo mejorar el CTR de las notificaciones push

Cómo mejorar el CTR de las notificaciones push

¿Cómo mejorar el CTR de las notificaciones push? En este blog cubriremos los factores que influyen este indicador y te daremos los mejores tips.

  • Julia González
    Julia González
4 min read
From Guesswork to Experimentation: Increase Your ROI with Push Notification A/B/n Testing
A/B/n testing

From Guesswork to Experimentation: Increase Your ROI with Push Notification A/B/n Testing

A/B/n testing helps you avoid guesswork and gain data-driven insights into what messaging captures users' attention best. Learn how you can use A/B/n testing to scale the most impactful strategies and increase the ROI of your marketing efforts.

  • Polina Rebeka
    Polina Rebeka
6 min read
Estrategias de marketing B2B: cómo impulsarlas con notificaciones push

Estrategias de marketing B2B: cómo impulsarlas con notificaciones push

¿En busca de una estrategia de marketing B2B para expandir tu compañía? Te contamos lo que necesitas saber para llegar a tus clientes y aprovechar cada oportunidad.

  • Julia González
    Julia González
4 min read
How to Increase Push Notifications CTR [with Benchmarks 2023]
Metrics

How to Increase Push Notifications CTR [with Benchmarks 2023]

Pushwoosh has answered your most burning questions on how to increase push notifications CTR. Benchmark your metrics against the industry averages. A/B/n test new ideas to boost efficiency.

  • Elena Kozlova
    Elena Kozlova
9 min read
What Are Push Notifications?
Push notifications

What Are Push Notifications?

Being highly engaging and personalized, push notifications are one of the most popular customer communication channels among marketers. Let's explore how these messages work and what opportunities they create.

  • Elizaveta Varakina
    Elizaveta Varakina
2 min read
5 Reasons Why Your Business Should Use Push Notifications
Push notifications

5 Reasons Why Your Business Should Use Push Notifications

Check out the five reasons why your business should use push notifications and learn how this messaging channel can be beneficial for your marketing strategy.

  • Elena Kozlova
    Elena Kozlova
4 min read
Emails + Push Notifications: Improve Your Marketing Strategy
Push notifications

Emails + Push Notifications: Improve Your Marketing Strategy

Most marketers understand the importance of email campaigns, but many don't know that combining them with push notifications can multiply conversions and revenue.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
Geo-Targeted Push Notifications: Advantages and Use Cases
Geozones

Geo-Targeted Push Notifications: Advantages and Use Cases

Geo-targeted push notifications can bring real revenue to your app. Learn how they've worked for Pushwoosh customers and how they can be beneficial to you.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
How to Measure Effectiveness of Push Notifications
Metrics

How to Measure Effectiveness of Push Notifications

[Formulas inside] Prove effectiveness of your push notification campaigns with 7 metrics: CTR, CR, revenue, ARPU, retention, opt-outs, and uninstalls.

  • Elena Kozlova
    Elena Kozlova
4 min read
Mobile Messaging for Health & Wellness Apps: 9 Engaging Scenarios
Campaigns

Mobile Messaging for Health & Wellness Apps: 9 Engaging Scenarios

Follow the top apps' examples to increase user LTV and build brand loyalty with engaging communications.

  • Elena Kozlova
    Elena Kozlova
12 min read
Manage Your App with Push Notifications: New Custom Data Features
Push notifications

Manage Your App with Push Notifications: New Custom Data Features

Modify your app content with ease — learn how to send push notifications with Custom Data. No technical training needed!

  • Elena Kozlova
    Elena Kozlova
3 min read
How to Build Strong Marketing in the Post-IDFA Era
IDFA

How to Build Strong Marketing in the Post-IDFA Era

An iOS update has limited marketers' access to IDFA. How can you compensate for the lack of user data? And what should you expect next?

  • Pushwoosh Editor
    Pushwoosh Editor
9 min read
Expert Tips for Sending Push Notifications from a News App
Push notifications

Expert Tips for Sending Push Notifications from a News App

Learn from the experts: best practices in push notifications and their role in driving user engagement in news apps.

  • Elena Kozlova
    Elena Kozlova
6 min read
How Media Services Can Increase Traffic with Mobile Messaging
Campaigns

How Media Services Can Increase Traffic with Mobile Messaging

Delivering relevant information in real time is the key to being the most reliable and fast source of information. By automating communication with your subscribers, you can increase audience loyalty and bring more paid subscriptions.

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
Mobile Messaging for Transportation Services
Campaigns

Mobile Messaging for Transportation Services

Airlines, taxi, carsharing, train and coach services — transportation business needs marketing automation to increase customer LTV. Find ideas for boosting revenue with automated communications here.

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
Why Media Companies Choose Pushwoosh
Media

Why Media Companies Choose Pushwoosh

High-speed news delivery, precise audience segmentation, cross-channel messaging to engage every subscriber, and more — Pushwoosh has all you need for successful communications.

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
Event-Based Marketing Boosts Engagement
Behavioral marketing

Event-Based Marketing Boosts Engagement

Discover the basics of event-based marketing and start sending marketing communications that will hit the target.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
Why Go With Pushwoosh if I Can Code My Own Solution?
Why Pushwoosh

Why Go With Pushwoosh if I Can Code My Own Solution?

Avoid a costly mistake: read this before you start developing an in-house push notification solution.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
Update Your App Icon for a Holiday Promo with a Push Notification
Push notifications

Update Your App Icon for a Holiday Promo with a Push Notification

Need to draw attention to a seasonal sale? Want to notify users your app has been updated? Show each user a personalized app icon? Do that by sending a push notification!

  • Elizaveta Varakina
    Elizaveta Varakina
2 min read
Mobile Push Notifications: The Key to App Retention
Mobile push notifications

Mobile Push Notifications: The Key to App Retention

User retention is key to any app's success. Learn how push notifications can help to keep your audience active and engaged.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
Emojis Increase Push Notifications CTR by Over 100%
CTR

Emojis Increase Push Notifications CTR by Over 100%

Emoji still work. Need proof? Learn how Pushwoosh customers boost their push notification CTRs by adding emojis.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
Pushwoosh iOS SDK 5.0.1 Is Out!
iOS

Pushwoosh iOS SDK 5.0.1 Is Out!

We are happy to release the brand new Pushwoosh iOS SDK. New features, new possibilities, bug fixes and much more! Check the release notes below. iOS10 Foreground Push Notifications To enable out-of-the-box foreground

  • Pushwoosh Editor
    Pushwoosh Editor
1 min read
Meet The Newest Pushwoosh Demo App
Android

Meet The Newest Pushwoosh Demo App

Pushwoosh Mission Statement It has always been a number one priority to be client oriented and put the needs of our users ahead of any other types of scenarios. Pushwoosh truly treasurers our

  • Pushwoosh Editor
    Pushwoosh Editor
2 min read
Apps World London: Deep Dive Into App Marketing
App marketing

Apps World London: Deep Dive Into App Marketing

Pushwoosh At Apps World London [https://www.pushwoosh.com/wp-content/uploads/2016/11/AW-3.png] In the middle of October, Pushwoosh attended Apps World London [https://apps-world.net/], the huge mobile congress for

  • Pushwoosh Editor
    Pushwoosh Editor
3 min read
Lock Screen Push: With Great Power Comes Great Responsibility
Android

Lock Screen Push: With Great Power Comes Great Responsibility

First of all, I would like to clarify a couple of things. The title you can see above is a bit bold, but it hasn’t been chosen out of the blue. When

  • Pushwoosh Editor
    Pushwoosh Editor
4 min read
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