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Elizaveta Varakina

Elizaveta Varakina

Content Manager

43 posts •
Event-Based Marketing: What is it and How it Boosts Engagement
Behavioral marketing

Event-Based Marketing: What is it and How it Boosts Engagement

Discover the basics of event-based marketing and start sending marketing communications that will hit the target.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
What Are Web Push Notifications?
Web push notifications

What Are Web Push Notifications?

Web push notifications are clickable push messages you receive in your desktop browser or mobile browser. These alert style messages are great for increasing engagement, retention and conversions.

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
Automated In-App Messaging with Pushwoosh Customer Journey Builder
In-app messaging

Automated In-App Messaging with Pushwoosh Customer Journey Builder

Add automated in-app messaging to your marketing strategy and create the best experience for your customers.

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
Telepizza Has Been Driving Sales and Revenue with Pushwoosh
Success Story

Telepizza Has Been Driving Sales and Revenue with Pushwoosh

Geozones and broadcast notifications help Telepizza drive sales and make $2400+ from one push.

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
What Are Push Notifications?
Push notifications

What Are Push Notifications?

Being highly engaging and personalized, push notifications are one of the most popular customer communication channels among marketers. Let's explore how these messages work and what opportunities they create.

  • Elizaveta Varakina
    Elizaveta Varakina
2 min read
Message Inbox Boosts CTRs, User Engagement & Conversions
Message Inbox

Message Inbox Boosts CTRs, User Engagement & Conversions

Do you wish users could get back to your push notifications to consider your offer when it works for them? Then start using Message Inbox!

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
Emails + Push Notifications: Improve Your Marketing Strategy
Push notifications

Emails + Push Notifications: Improve Your Marketing Strategy

Most marketers understand the importance of email campaigns, but many don't know that combining them with push notifications can multiply conversions and revenue.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
Geo-Targeted Push Notifications: Advantages and Use Cases
Geozones

Geo-Targeted Push Notifications: Advantages and Use Cases

Geo-targeted push notifications can bring real revenue to your app. Learn how they've worked for Pushwoosh customers and how they can be beneficial to you.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
App Performance Metrics You Should Track in Pushwoosh
Metrics

App Performance Metrics You Should Track in Pushwoosh

Evaluate the success of your app and communications by checking on your app key performance indicators in Pushwoosh.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
Confirmation Emails: Do You Increase Sales and Revenue This Way?
Emails

Confirmation Emails: Do You Increase Sales and Revenue This Way?

Confirmation emails create amazing opportunities for increasing sales and conversions. Find out how they can make a great contribution to the overall success of your marketing communications.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
Beach Bum Has Pushed In-App Purchases and Tripled Its Engaged Audience with Automated Messaging
Success Story

Beach Bum Has Pushed In-App Purchases and Tripled Its Engaged Audience with Automated Messaging

Learn how automated push notifications help return inactive game app users and increase in-app purchases and conversions.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
Best Channels for an Effective Customer Onboarding Campaign
Customer Journey

Best Channels for an Effective Customer Onboarding Campaign

Did you know that successful onboarding (resulting in user activation) can boost your customer lifetime value by up to 500%? Effective onboarding leads to higher retention rates, which means higher profits for a

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
What Is Pushwoosh?
Why Pushwoosh

What Is Pushwoosh?

Pushwoosh has grown into a full-scale customer engagement platform. Get a first glimpse of Pushwoosh capacity. See how it fits your business needs.

  • Elena Kozlova
    Elena Kozlova
  • Elizaveta Varakina
    Elizaveta Varakina
2 min read
Lifecycle Marketing with Pushwoosh Customer Journey
Customer Journey

Lifecycle Marketing with Pushwoosh Customer Journey

Personalized & automated cross-channel communications that assist your customers at every step of their lifecycle! Increase user LTV and boost conversions with easy-to-use Pushwoosh Customer Journey.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
Welcome Emails: 4 Good Examples and 5 Best Practices to Follow
Email marketing

Welcome Emails: 4 Good Examples and 5 Best Practices to Follow

Welcome emails set the tone for how your new users expect to interact with your brand. Greeting newcomers with the right messages is important for building their loyalty, increasing retention and lifetime value. Learn the best practices for creating effective welcome emails!

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
Make Open Rates and Conversions Skyrocket with Segmentation
Segmentation

Make Open Rates and Conversions Skyrocket with Segmentation

Achieve mind-blowing results with user segmentation by Pushwoosh – make your open rates and conversions skyrocket (and we mean it).

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
How Media Services Can Increase Traffic with Mobile Messaging
Campaigns

How Media Services Can Increase Traffic with Mobile Messaging

Delivering relevant information in real time is the key to being the most reliable and fast source of information. By automating communication with your subscribers, you can increase audience loyalty and bring more paid subscriptions.

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
Data Management and Analysis: Pushwoosh + CRM software

Data Management and Analysis: Pushwoosh + CRM software

Ensure consistency, accuracy and transparency of your data across multiple systems. Learn about opportunities for data management with Pushwoosh and CRM software solutions.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
Mobile Messaging for Telecom Industry
Campaigns

Mobile Messaging for Telecom Industry

Aligned with every customer's unique experience, automated communications can deliver relevant high-impact messages, which allows to drive sales and grow customer loyalty more effectively.

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
Mobile Messaging for Transportation Services
Campaigns

Mobile Messaging for Transportation Services

Airlines, taxi, carsharing, train and coach services — transportation business needs marketing automation to increase customer LTV. Find ideas for boosting revenue with automated communications here.

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
How to Convert 67% of New Users Into Paying Customers
Customer Journey

How to Convert 67% of New Users Into Paying Customers

A Pushwoosh customer has converted 67% of their free trial users into paying clients. Learn how to replicate their success with the help of Customer Journey Builder.

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
Automate Your Marketing in Two Clicks
Customer Journey

Automate Your Marketing in Two Clicks

Automating your communication is the key to making it as efficient as it can get. Learn tips on building effective behavior-based communication flows and try pre-made templates to drive more conversions in just a few clicks!

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
Meet the Brand New Control Panel
Product Updates

Meet the Brand New Control Panel

With our new simple and intuitive interface, you can find what you're looking for in no time. Enjoy smooth platform navigation and complete your tasks much faster. The new look is based on several months of research and design.

  • Elizaveta Varakina
    Elizaveta Varakina
3 min read
Why Media Companies Choose Pushwoosh
Why Pushwoosh

Why Media Companies Choose Pushwoosh

High-speed news delivery, precise audience segmentation, cross-channel messaging to engage every subscriber, and more — Pushwoosh has all you need for successful communications.

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
What Events to Use in Your Marketing Communication Strategy
Event-based marketing

What Events to Use in Your Marketing Communication Strategy

When building event-based messaging, it's important to define the right user actions that can become starting points for your communications. Here are some tips on how to approach this.

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
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