Geo-targeted and broadcast notifications have been helping Telepizza, the world’s leading Mediterranean pizza delivery company, drive sales and make $2400+ from a single push.
Telepizza is one of the largest pizza restaurant chains worldwide. Operating in Spain, the UK, Switzerland, and other countries of the European Union, South America, and the Middle East, it has a wide range of location-based special offers and events.
Challenge
- Increase sales and revenue by notifying its customers about special offers and events at the nearest pizza restaurants, based on users' locations
Solution
Javier Bosque
Head of E-Commerce & Media at Telepizza
Pushwoosh were known as leaders in the push notification market, and we didn't regret choosing them. We've seen a real increase in conversions and sales, especially from using geo-targeted pushes!
Customizable push notifications for different geozones allow Telepizza to inform its customers about local special offers at high-impact moments.
As soon as a customer enters a certain geozone (usually 300–500 meters away from a restaurant), they get a push notification about a special offer (for example, "Pizza of the week for a special price").
It's a combination of the perfect time and the perfect place that ensures high CTRs and drives sales!
Javier Bosque
Head of E-Commerce & Media at Telepizza
Pushwoosh's targeting is precise and effective. And it's as easy as sending broadcast and simple scheduled pushes. All messages came relevant to our international audience
Broadcast push notifications about special offers also increase the company’s revenue significantly. More than 2.3M users of the Telepizza app are subscribed to pushes. Such notifications usually have a 0.8% CTR and a 4–7% conversion rate, which means that one notification brings 300–450 orders to Telepizza, totaling $2400–$3600 (given the minimum order value = $8).
Do you wish to drive your sales and revenue as successfully? Pushwoosh can get you equipped with the right tools. Contact our team to learn how you can create your success story.
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