Geo-targeted and broadcast notifications have been helping Telepizza, the world’s leading Mediterranean pizza delivery company, drive sales and make $2400+ from a single push.
Telepizza is one of the largest pizza restaurant chains worldwide. Operating in Spain, UK, Switzerland and other countries of the European Union, South America, and the Middle East, it has a wide range of location-based special offers and events.
Challenge
- Increase sales and revenue by notifying its customers about special offers and events at the nearest pizza restaurants, based on users' locations
Solution
Customizable push notifications for different geozones allow Telepizza to inform its customers about local special offers at high-impact moments.
As soon as a customer enters a certain geozone (usually 300–500 meters away from a restaurant), they get a push notification about a special offer (for example: «Pizza of the week for a special price»).
It's a combination of the perfect time and the perfect place that ensures high CTRs and drives sales!
Broadcast push notifications about special offers also increase the company’s revenue significantly. More than 2.3M users of the Telepizza app are subscribed to pushes. Such notifications usually have a 0.8% CTR and a 4–7% conversion rate, which means that one notification brings 300–450 orders to Telepizza, totaling $2400–$3600 (given the minimum order value = $8).
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