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Elena Kozlova

Elena Kozlova

Content Marketing Manager @ Pushwoosh

48 posts •
Schedule Effective Campaigns with More Flexibility in Pushwoosh Customer Journey Builder
Product Updates

Schedule Effective Campaigns with More Flexibility in Pushwoosh Customer Journey Builder

Discover how to make perfectly-timed and effective campaigns with scheduling tools in Pushwoosh Customer Journey Builder.

  • Elena Kozlova
    Elena Kozlova
8 min read
How to Choose a Customer Engagement Platform: Must-Haves for Smart Marketers
Why Pushwoosh

How to Choose a Customer Engagement Platform: Must-Haves for Smart Marketers

Make your best choice of a customer engagement platform — consult the list of must-haves elaborated by Pushwoosh Team.

  • Elena Kozlova
    Elena Kozlova
11 min read
Kickstart Your Campaigns with Improved Pushwoosh Customer Journey Builder
Product Updates

Kickstart Your Campaigns with Improved Pushwoosh Customer Journey Builder

Complete overview of Pushwoosh's campaign planning and automation tool. Discover new and renowned features. Try out the new UI/UX.

  • Elena Kozlova
    Elena Kozlova
13 min read
AvaTrade Has Engaged Its App & Web Audiences with a Beyond-Push Strategy Powered by Pushwoosh
Success Story

AvaTrade Has Engaged Its App & Web Audiences with a Beyond-Push Strategy Powered by Pushwoosh

An international trading company has engaged and converted its million customers across the web & app platforms with the help of Pushwoosh.

  • Elena Kozlova
    Elena Kozlova
7 min read
Customer Segmentation: How to Get Started and Win in 2023
Segmentation

Customer Segmentation: How to Get Started and Win in 2023

New to customer segmentation? Learn four ways to segment your audience in 2023 and approach each unique segment with unique messaging.

  • Elena Kozlova
    Elena Kozlova
11 min read
Engagement Is Key: How to Create a Winning Strategy for a Subscription App
Subscription-based apps

Engagement Is Key: How to Create a Winning Strategy for a Subscription App

Explore how you can build, maintain, and monetize engagement in your subscription app. [Tips + Examples]

  • Elena Kozlova
    Elena Kozlova
10 min read
How to Increase Fintech & Banking Products Usage with App Messaging
Fintech & Banking

How to Increase Fintech & Banking Products Usage with App Messaging

Send these messages to promote your core and innovative products and win in the exploded fintech & banking industry competition.

  • Elena Kozlova
    Elena Kozlova
11 min read
Secure More Revenue from Subscriptions with Event-Triggered Messaging
Integrations

Secure More Revenue from Subscriptions with Event-Triggered Messaging

Boost your revenue from subscriptions by up to 40% with the Pushwoosh + Adapty integration.

  • Elena Kozlova
    Elena Kozlova
4 min read
Must-Have Mobile Messaging Campaigns for Food Delivery Apps [27 Examples from Across the Globe]
Campaigns

Must-Have Mobile Messaging Campaigns for Food Delivery Apps [27 Examples from Across the Globe]

Hungry for growing revenue from your food delivery app? Mobile messaging can help! Here is your plan for engaging, converting and retaining customers through triggered, segmented, and broadcast campaigns.

  • Elena Kozlova
    Elena Kozlova
15 min read
16 Most Important Pushwoosh Product Updates: 2022 in Review
Product Updates

16 Most Important Pushwoosh Product Updates: 2022 in Review

New features for granular segmentation, proper personalization, plus improved UI/UX and statistics — look back at how Pushwoosh made a leap in 2022!

  • Elena Kozlova
    Elena Kozlova
8 min read
Get Your Communication Project Overview with the New Statistics Report in Pushwoosh
Product Updates

Get Your Communication Project Overview with the New Statistics Report in Pushwoosh

Get the key numbers for your messaging campaigns in a comprehensive, visually appealing form of a ready-to-present report. Make yours now!

  • Elena Kozlova
    Elena Kozlova
5 min read
Mobile Marketing Challenges 2023: Industry Leaders Recommend
Expert tips

Mobile Marketing Challenges 2023: Industry Leaders Recommend

Heed the advice of 7 industry experts to overcome data privacy issues, resolve the acquisition vs. retention dilemma and see growth in 2023.

  • Elena Kozlova
    Elena Kozlova
17 min read
How to Increase Monthly Active Users: Tips, Examples & MAU Benchmarks 2022
Metrics

How to Increase Monthly Active Users: Tips, Examples & MAU Benchmarks 2022

More than a 101 post: all the basic + advanced information on MAU, including this year's benchmarks and proven tips for your industry.

  • Elena Kozlova
    Elena Kozlova
11 min read
How to Increase Daily Active Users: Tips, Examples & DAU Benchmarks 2022
Metrics

How to Increase Daily Active Users: Tips, Examples & DAU Benchmarks 2022

More than the basics: nuances in tracking DAU and other metrics, latest benchmarks and proven tips for various app categories.

  • Elena Kozlova
    Elena Kozlova
9 min read
Pushwoosh SDK Is Open-Source: Full Transparency for Customer Data Safety and Security
Product Updates

Pushwoosh SDK Is Open-Source: Full Transparency for Customer Data Safety and Security

Pushwoosh has nothing to hide: our iOS and Android SDKs are now open-source on GitHub. We’ve taken this step to reassure our dear customers that using Pushwoosh services doesn’t compromise data

  • Elena Kozlova
    Elena Kozlova
2 min read
How to Measure Effectiveness of Push Notifications
Metrics

How to Measure Effectiveness of Push Notifications

[Formulas inside] Prove effectiveness of your push notification campaigns with 7 metrics: CTR, CR, revenue, ARPU, retention, opt-outs, and uninstalls.

  • Elena Kozlova
    Elena Kozlova
4 min read
How to Increase E-Commerce Sales with Mobile Messaging
E-Commerce

How to Increase E-Commerce Sales with Mobile Messaging

Turn your e-commerce app users into paying customers with mobile messaging. Boost your sales and revenue by recovering abandoned carts, driving first-time conversions, and encouraging repeat purchases.

  • Elena Kozlova
    Elena Kozlova
5 min read
7 Steps to a Winning Mobile App Marketing Strategy for the 2022 Holiday Season
E-Commerce

7 Steps to a Winning Mobile App Marketing Strategy for the 2022 Holiday Season

Make the most of this year's expected shopping boom with improved mobile app marketing. Tweak your strategy in 7 steps and 7X your results.

  • Elena Kozlova
    Elena Kozlova
8 min read
9 Hottest Features Pushwoosh Team Has Released This Summer
Product Updates

9 Hottest Features Pushwoosh Team Has Released This Summer

Summer’22 seems to have completely moved on, and you may get that itchy feeling: did you miss anything important in these past three months? Pushwoosh Team is happy to get you up-to-date

  • Elena Kozlova
    Elena Kozlova
5 min read
User Activation: How to Improve One Pirate Metric and See a 34% MRR Increase
User activation

User Activation: How to Improve One Pirate Metric and See a 34% MRR Increase

Your ultimate guide to user activation: from definition and calculation formula to practical tips that can eventually bring you higher MRR.

  • Elena Kozlova
    Elena Kozlova
9 min read
14 Things You Might Not Have Known About Pushwoosh [Told by a Pushwoosh Customer]
Success Story

14 Things You Might Not Have Known About Pushwoosh [Told by a Pushwoosh Customer]

Who can give better advice on working with Pushwoosh than its experienced user? Here are 14 tips from Bladestorm, a game publisher that has achieved a 4.58% revenue increase with Pushwoosh.

  • Elena Kozlova
    Elena Kozlova
  • Evgeniy Cherdantsev
    Evgeniy Cherdantsev
9 min read
Grow Your Game App from 1k to 1M+ Users [Data-Based Hacks]
Gaming

Grow Your Game App from 1k to 1M+ Users [Data-Based Hacks]

Pushwoosh has revealed the challenges game apps are most likely to face at different stages of their growth. Read the post to develop a data-based counterstrategy and grow no matter what!

  • Elena Kozlova
    Elena Kozlova
7 min read
Pushwoosh + Mixpanel Integration: Send On-Point Messages with Insight-Based Segmentation
Integrations

Pushwoosh + Mixpanel Integration: Send On-Point Messages with Insight-Based Segmentation

Welcome the much-anticipated Pushwoosh + Mixpanel integration — perform sophisticated segmentation and send on-point messages.

  • Elena Kozlova
    Elena Kozlova
2 min read
Bladestorm Has Boosted Revenue by 4.58% Using Pushwoosh Customer Journey Builder
Success Story

Bladestorm Has Boosted Revenue by 4.58% Using Pushwoosh Customer Journey Builder

In just eight months of using Pushwoosh, Bladestorm has managed to engage, grow, and monetize its GC.SKINS app audience.

  • Elena Kozlova
    Elena Kozlova
  • Evgeniy Cherdantsev
    Evgeniy Cherdantsev
5 min read
Edit Your Active Campaigns in Pushwoosh Customer Journey Builder
Product Updates

Edit Your Active Campaigns in Pushwoosh Customer Journey Builder

Have you ever wished to modify a campaign you’ve already activated in Pushwoosh Customer Journey Builder? Now you can do it easily!

  • Elena Kozlova
    Elena Kozlova
3 min read
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