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Elena Kozlova

Elena Kozlova

Content Marketing Manager @ Pushwoosh

32 posts •
Bladestorm Has Boosted Revenue by 4.58% Using Pushwoosh Customer Journey Builder
Success Story

Bladestorm Has Boosted Revenue by 4.58% Using Pushwoosh Customer Journey Builder

In just eight months of using Pushwoosh, Bladestorm has managed to engage, grow, and monetize its GC.SKINS app audience.

  • Elena Kozlova
    Elena Kozlova
5 min read
How to Choose a Customer Engagement Platform: Must-Haves for Smart Marketers
Why Pushwoosh

How to Choose a Customer Engagement Platform: Must-Haves for Smart Marketers

Make your best choice of a customer engagement platform — consult the list of must-haves elaborated by Pushwoosh Team.

  • Elena Kozlova
    Elena Kozlova
10 min read
Edit Your Active Campaigns in Pushwoosh Customer Journey Builder
Product Updates

Edit Your Active Campaigns in Pushwoosh Customer Journey Builder

Have you ever wished to modify a campaign you’ve already activated in Pushwoosh Customer Journey Builder? Now you can do it easily!

  • Elena Kozlova
    Elena Kozlova
3 min read
Engagement Automation for Health & Wellness Apps: 9 Must-Have Scenarios
Marketing Automation

Engagement Automation for Health & Wellness Apps: 9 Must-Have Scenarios

Get ideas for automating your customer communication scenarios using Pushwoosh behavior-based messaging. Increase user LTV and build brand loyalty.

  • Elena Kozlova
    Elena Kozlova
12 min read
Out-of-the-Box Tracking of In-App Purchases in Pushwoosh: Assess and Enhance Your iOS App Monetization
Product Updates

Out-of-the-Box Tracking of In-App Purchases in Pushwoosh: Assess and Enhance Your iOS App Monetization

Track the exact number of in-app purchases made in your iOS app — use the new out-of-the-box functionality in Pushwoosh.

  • Elena Kozlova
    Elena Kozlova
5 min read
What Is Pushwoosh?
Why Pushwoosh

What Is Pushwoosh?

Pushwoosh has grown into a full-scale customer engagement platform. Get a first glimpse of Pushwoosh capacity. See how it fits your business needs.

  • Elena Kozlova
    Elena Kozlova
  • Elizaveta Varakina
    Elizaveta Varakina
2 min read
Perekrestok Has Increased the Number of Orders and Improved Customer Retention with Pushwoosh
Success Story

Perekrestok Has Increased the Number of Orders and Improved Customer Retention with Pushwoosh

The innovative supermarket chain has applied behavioral segmentation to its growing mobile app user base and achieved a 19X increase in conversion in six months.

  • Elena Kozlova
    Elena Kozlova
4 min read
Bantoa Has Got 91.9% of Shoppers Engaged with Personalized Push Notifications Using Pushwoosh
Success Story

Bantoa Has Got 91.9% of Shoppers Engaged with Personalized Push Notifications Using Pushwoosh

In the five years of using Pushwoosh, Bantoa's got +28% registered users and +37% D30 retention. Its personalized push notifications get 91.9% CTRs.

  • Elena Kozlova
    Elena Kozlova
5 min read
Customer Segmentation: How to Get Started and Win in 2022
Segmentation

Customer Segmentation: How to Get Started and Win in 2022

New to customer segmentation? Learn the basics: why it matters in 2022 and how you can apply it to improve your marketing communications.

  • Elena Kozlova
    Elena Kozlova
10 min read
14 Best Pushwoosh Product Updates: 2021 in Review
Product Updates

14 Best Pushwoosh Product Updates: 2021 in Review

What a year! In 2021, businesses and customers cautiously transitioned back to the offline normal — whenever and however it was possible. Yet, online communications stood their ground: media and sports apps had to

  • Elena Kozlova
    Elena Kozlova
8 min read
How to Increase E-Commerce Sales with Mobile Messaging
E-Commerce

How to Increase E-Commerce Sales with Mobile Messaging

Turn your e-commerce app users into paying customers with mobile messaging. Boost your sales and revenue by recovering abandoned carts, driving first-time conversions, and encouraging repeat purchases.

  • Elena Kozlova
    Elena Kozlova
5 min read
Personalized Mobile Messaging for E-Commerce: 11 Steps to Higher Customer Lifetime Value
E-Commerce

Personalized Mobile Messaging for E-Commerce: 11 Steps to Higher Customer Lifetime Value

E-commerce customers crave personalized experiences — learn how to ensure them in your mobile messaging to achieve higher customer LTV.

  • Elena Kozlova
    Elena Kozlova
11 min read
Quick Ways to Tweak Your Mobile App Marketing Strategy for the 2021 Holiday Season
E-Commerce

Quick Ways to Tweak Your Mobile App Marketing Strategy for the 2021 Holiday Season

Make the most of the busiest shopping season with improved mobile app marketing. Learn the field-proven ideas for e-commerce from Pushwoosh Team.

  • Elena Kozlova
    Elena Kozlova
8 min read
The Two Most Important Words in Your iOS 15 Push Notification
iOS

The Two Most Important Words in Your iOS 15 Push Notification

The new iOS 15 design can make your push notification copies less effective or even unreadable. Learn how to fit into the new frames and communicate successfully.

  • Elena Kozlova
    Elena Kozlova
5 min read
What Are In-App Messages? [21 Great Examples Inside]
In-app messaging

What Are In-App Messages? [21 Great Examples Inside]

In-app messages explained and illustrated by the bright examples currently running in top apps.

  • Elena Kozlova
    Elena Kozlova
11 min read
Android 12: Alarming New Features for Push Notification Senders
Android

Android 12: Alarming New Features for Push Notification Senders

Android 12 is going to be no gentler to app marketers than iOS 15. In this ever-shrinking universe of push notifications, how can marketers achieve their goals? Pushwoosh Team has come up with a list of ideas.

  • Elena Kozlova
    Elena Kozlova
10 min read
8 New Pushwoosh Features We Have Released This Summer
Product Updates

8 New Pushwoosh Features We Have Released This Summer

Make use of Pushwoosh’s hottest new features and keep your marketing communications going even when you're out of the office.

  • Elena Kozlova
    Elena Kozlova
5 min read
Push Notifications in iOS 15: Marketers’ Survival Guide
iOS

Push Notifications in iOS 15: Marketers’ Survival Guide

iOS 15 is going to reform push notification sending and delivery. Read this guide to develop your marketing counterstrategy.

  • Elena Kozlova
    Elena Kozlova
10 min read
Your CTRs Will Now Be Higher: A New Formula for Calculating CTR in Pushwoosh
Product Updates

Your CTRs Will Now Be Higher: A New Formula for Calculating CTR in Pushwoosh

Your push notification CTRs will naturally increase as Pushwoosh is introducing a new formula for calculating the metrics.

  • Elena Kozlova
    Elena Kozlova
3 min read
Manage Your App with Push Notifications: New Custom Data Features
Push notifications

Manage Your App with Push Notifications: New Custom Data Features

Modify your app content with ease — learn how to send push notifications with Custom Data. No technical training needed!

  • Elena Kozlova
    Elena Kozlova
3 min read
Welcome Geo-Behavioral Segmentation: Advanced Location Intelligence
with Crowd Connected
geotargeting

Welcome Geo-Behavioral Segmentation: Advanced Location Intelligence with Crowd Connected

Pushwoosh users can now double the intelligence of their targeting. Advanced geo-behavioral segmentation becomes possible as Pushwoosh partners with Crowd Connected.

  • Elena Kozlova
    Elena Kozlova
2 min read
Google Developer Policy Update: Keep Your App Published
Android

Google Developer Policy Update: Keep Your App Published

Google Privacy Policy update has put many apps at risk of being unpublished from Play Store. Pushwoosh explains the whole situation and provides an action plan for Android developers.

  • Elena Kozlova
    Elena Kozlova
2 min read
Set Tags Before You Lag: Advanced User Segmentation with Pushwoosh
Product Updates

Set Tags Before You Lag: Advanced User Segmentation with Pushwoosh

Group your users into dynamic segments based on their attributes and real-time reactions. Set Tags in Pushwoosh Customer Journey Builder and follow up the tagged users with the messages you developed special for them.

  • Elena Kozlova
    Elena Kozlova
4 min read
Expert Tips for Sending Push Notifications from a News App
Push notifications

Expert Tips for Sending Push Notifications from a News App

Learn from the experts: best practices in push notifications and their role in driving user engagement in news apps.

  • Elena Kozlova
    Elena Kozlova
6 min read
How to Measure Effectiveness of Push Notifications
Metrics

How to Measure Effectiveness of Push Notifications

[Formulas inside] Prove effectiveness of your push notification campaigns with 7 metrics: CTR, CR, revenue, ARPU, retention, opt-outs, and uninstalls.

  • Elena Kozlova
    Elena Kozlova
4 min read
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