Polina Rebeka - Pushwoosh Blog

User Acquisition and Retention: Which is More Important for Mobile App Growth in 2024?

Grasp the most influential acquisition and retention trends from our experts. Learn what customer acquisition and customer retention are for app growth and how to get them in sync.

Success Story

HungryNaki Boosted Orders and AOV with a Customer Engagement Strategy by Pushwoosh

The first food delivery brand in Bangladesh turned new users from the pandemic era into high-value customers by implementing segmented campaigns, message personalization, and real-time event-triggered messaging with Pushwoosh.

Revenue

8 Proven Strategies to Increase Revenue of a Subscription-Based Mobile App

For subscription-based apps, the key to success is literally to convert more users into paid subscribers or upgrade their subscriptions. Learn how to show your app value through effective and timely mobile communications — push notifications, in-app messages, and emails.

Customer Engagement Platform

Pricing Models of Customer Engagement Platforms: Explained

For mobile marketers, navigating complex pricing models of customer engagement platforms can be a challenge. In this article, we'll guide you through the pros and cons of existing approaches.

A/B/n testing

From Guesswork to Experimentation: Increase Your ROI with Push Notification A/B/n Testing

A/B/n testing helps you avoid guesswork and gain data-driven insights into what messaging captures users' attention best. Learn how you can use A/B/n testing to scale the most impactful strategies and increase the ROI of your marketing efforts.

Success Story

Omada Has Mastered Lifecycle Marketing with Pushwoosh

Learn how the Gulf Cooperation Council’s leading coupons & discounts app converts occasional shoppers into loyal customers with the help of Pushwoosh.

Educational apps

Lifecycle Messaging for Educational Apps: Use Cases and Best Practices

Discover the most effective communication scenarios to drive CLV and other growth metrics of your educational app. [Tips+examples from leading apps]

Product Updates

Pushwoosh Optimal Time: Drive Your CTRs by Reaching Users When They Are Most Likely to Engage

Pushwoosh's new Optimal time feature calculates the best time to send push notifications to each user individually. Learn what marketing results you can achieve by sending your pushes at the Optimal time prompted by Pushwoosh.

Product Updates

Advanced Segment Builder in Pushwoosh: Make Your Targeting Precise as Never Before

We announce new segmentation capabilities in Pushwoosh! Now you can segment your users based on their previous behavior as well as combine multiple segmentation rules right in the interface.

Fintech & Banking

Secure Messaging for Fintech & Banking Apps [Checklist]

Does your mobile messaging strategy stand guard over your customers’ peace of mind? Read our checklist to find out.

Product Updates

Pushwoosh Announces AI Composer: Save Your Time and Efforts with AI-Generated Push Notifications

We are excited to announce AI Composer – our new content generation feature! With AI Composer, you can easily create engaging, relevant copy for push notifications in just a few clicks. Simply input your desired keywords and let AI do the rest!

Data security

How Pushwoosh Handles Customer Data: FAQ Answered

Сare about how Pushwoosh approaches your data? Get your questions answered in this blog post. Learn all your benefits and get reassured about data security and regulations compliance.

Product Updates

RFM Segmentation with Pushwoosh

You surely want to communicate differently with your most loyal customers and those who are about to churn. Now you can easily make sense of your audience and launch better-targeted campaigns, using the RFM Segmentation recently added to Pushwoosh.