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Marketing strategy

A collection of 13 posts

5 formas de potenciar tus campañas de marketing con notificaciones push

5 formas de potenciar tus campañas de marketing con notificaciones push

El secreto detrás del éxito de muchas campañas de marketing está en el uso de notificaciones push. Te compartimos 5 formas que puedes implementar.

  • Julia González
    Julia González
5 min read
4 Components an Effective App Growth Strategy Should Have
Guest Post

4 Components an Effective App Growth Strategy Should Have

If you're developing or optimizing an app growth strategy, make sure it rests on these four core elements.

  • Agata Baran
    Agata Baran
6 min read
How to Increase Fintech & Banking Products Usage with App Messaging
Fintech & Banking

How to Increase Fintech & Banking Products Usage with App Messaging

Send these messages to promote your core and innovative products and win in the exploded fintech & banking industry competition.

  • Elena Kozlova
    Elena Kozlova
11 min read
User Acquisition and Retention: Which is More Important for Mobile App Growth in 2024?
Expert tips

User Acquisition and Retention: Which is More Important for Mobile App Growth in 2024?

Grasp the most influential acquisition and retention trends from our experts. Learn what customer acquisition and customer retention are for app growth and how to get them in sync.

  • Polina Rebeka
    Polina Rebeka
18 min read
Must-Have Mobile Messaging Campaigns for Food Delivery Apps [27 Examples from Across the Globe]
Campaigns

Must-Have Mobile Messaging Campaigns for Food Delivery Apps [27 Examples from Across the Globe]

Hungry for growing revenue from your food delivery app? Mobile messaging can help! Here is your plan for engaging, converting and retaining customers through triggered, segmented, and broadcast campaigns.

  • Elena Kozlova
    Elena Kozlova
16 min read
Optimizing Customer Retention Cost: A Survival Guide for 2023 and Beyond
Customer Retention

Optimizing Customer Retention Cost: A Survival Guide for 2023 and Beyond

You don’t have to freeze your customer retention initiatives to reduce your customer retention costs. Instead, intensify your efforts, converting your top-tier customers and using your customer engagement platform to the max.

  • Elena Kozlova
    Elena Kozlova
11 min read
Maximize Your Customer Retention Strategy with CRM: Tips, Tricks, and Real Cases
Guest Post

Maximize Your Customer Retention Strategy with CRM: Tips, Tricks, and Real Cases

How do you accomplish the most effective customer retention strategy using CRM? REPLUG seems to have found an answer!

  • Lorenzo Rossi
    Lorenzo Rossi
7 min read
Customer Segmentation: How to Get Started and Win in 2023
Segmentation

Customer Segmentation: How to Get Started and Win in 2023

New to customer segmentation? Learn four ways to segment your audience in 2023 and approach each unique segment with unique messaging.

  • Elena Kozlova
    Elena Kozlova
11 min read
Engagement Is Key: How to Create a Winning Strategy for a Subscription App
Subscription-based apps

Engagement Is Key: How to Create a Winning Strategy for a Subscription App

Explore how you can build, maintain, and monetize engagement in your subscription app. [Tips + Examples]

  • Elena Kozlova
    Elena Kozlova
10 min read
RFM Segmentation with Pushwoosh
Product Updates

RFM Segmentation with Pushwoosh

You surely want to communicate differently with your most loyal customers and those who are about to churn. Now you can easily make sense of your audience and launch better-targeted campaigns, using the RFM Segmentation recently added to Pushwoosh.

  • Polina Rebeka
    Polina Rebeka
12 min read
How to Create a Bulletproof Food Delivery App Marketing Plan
Guest Post

How to Create a Bulletproof Food Delivery App Marketing Plan

Use these marketing tips to get more users to order from your food delivery app.

  • Laura-Andreea Voicu
    Laura-Andreea Voicu
5 min read
Mobile Messaging for Health & Wellness Apps: 9 Engaging Scenarios
Campaigns

Mobile Messaging for Health & Wellness Apps: 9 Engaging Scenarios

Follow the top apps' examples to increase user LTV and build brand loyalty with engaging communications.

  • Elena Kozlova
    Elena Kozlova
12 min read
How to Convert 67% of New Users Into Paying Customers
Customer Journey

How to Convert 67% of New Users Into Paying Customers

A Pushwoosh customer has converted 67% of their free trial users into paying clients. Learn how to replicate their success with the help of Customer Journey Builder.

  • Elizaveta Varakina
    Elizaveta Varakina
4 min read
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