Customer engagement tools can help you automate your marketing efforts, deliver personalized communication, and make data-driven decisions improving the ROI of your engagement campaigns.
So, what are the best customer engagement tools that are available for your business? In this article, we’ll cover the best options you can use today.
How to choose the right customer engagement tool for you?
When selecting a customer engagement tool for your business, it's essential to consider the following aspects:
- Cost: You need to have a tool to help you reach your audience and get them to interact with you without costing more than you would make from making additional sales with them.
- Ease of use: A tool that is challenging for your marketing team to understand and use will be frustrating and a waste of your time.
- Channels: Customer engagement tools can engage audiences via a variety of channels, including SMS, email, social media, chatbots, and push notifications You need to select a tool that uses the channel your audience prefers.
- Personalization: One of the biggest demands of customers is to be treated like an individual. Therefore, you need a tool that can use behavioral triggers or AI to tailor the engagement communication to each customer.
In today's market, a wide range of customer engagement tools are available to businesses. These tools can be categorized into mobile user engagement, messaging, email marketing, surveys, and analytics. To help you build better engagement with both existing and new customers, we've compiled a list of top tools for each category below.
Mobile user engagement tools
Pushwoosh
Pushwoosh is one of the best customer engagement platforms for businesses that want to leverage the omnichannel approach to communication with their mobile users. Pushwoosh connects audiences via push notifications, in-app messages, emails, SMS, WhatsApp, as well as cross-channel communications.
With Pushwoosh, you can take advantage of Customer Journey Builder, a powerful visual tool that allows you to map out and streamline your engagement campaigns. You can build event-triggered or scheduled message flows, apply segmentation, and run A/B/n tests – all in one tool. As a result, you deliver better-targeted and highly personalized messages to your mobile users driving their engagement and conversion into valuable actions.
Mixpanel
Mixpanel is an event analytics platform designed to help businesses understand mobile user behavior and increase their engagement. With Mixpanel, companies can track user actions, measure the impact of product changes, and optimize the user experience.
Mixpanel offers a range of customer engagement tools, such as segmentation, funnel analysis, and A/B testing. These tools allow companies to gain deep insights into how users are interacting with their apps and identify opportunities for improvement.
Twilio
Twilio is a communication platform that helps developers create voice, video, and messaging applications. With Twilio’s API tools, companies can easily incorporate real-time communications to engage with customers in a more personalized and effective way across numerous channels, including social media, SMS, WebChat, and WhatsApp.
One of the main solutions offered by Twilio is Twilio Flex, a cloud-based contact center platform that offers a set of workflows, channels, and pre-built UI components. The flexibility and customization options of Twilio Flex allow companies to tailor their contact center to their specific needs, improving customer engagement and satisfaction.
Amplitude
Amplitude is a product analytics and event-tracking platform designed to help businesses gain deep insights into user behavior and optimize the value of their mobile applications. With Amplitude, brands can understand how users engage and navigate their applications, enabling marketers to identify areas for improvement and drive user engagement and retention.
Amplitude provides a suite of powerful products that include Amplitude Analytics: (user behavior analytics), Amplitude Experiment (A/B testing), and Amplitude CDP (Customer Data Platform).
Flurry
Flurry is a comprehensive mobile app analytics solution that provides valuable insights into app usage and user behavior. By tracking key metrics such as downloads, installations, active users, and user engagement, Flurry enables app developers and marketers to make data-driven decisions for optimizing their apps' performance and user experience.
With its intuitive dashboard and powerful reporting capabilities, Flurry empowers businesses to understand their app's audience, identify trends, and implement effective strategies to drive user engagement, retention, and conversion.
Messaging Tools
Sendbird
SendBird is a powerful communication platform that offers a range of solutions for businesses to incorporate real-time chat, voice, and video functionalities into their applications or services. With SendBird's flexible and scalable APIs and SDKs, businesses can easily integrate chat and messaging features to enable seamless communication and collaboration between users.
Whether it's in-app messaging for customer support, social networking features, or building community-driven platforms, SendBird provides the tools and infrastructure to facilitate secure and reliable communication experiences. SendBird empowers businesses to create engaging and interactive user experiences, foster meaningful connections, and enhance overall customer satisfaction and engagement.
Email marketing tools
MailChimp
MailChimp is a leading email marketing and automation platform that helps businesses of all sizes streamline their marketing campaigns and effectively engage with their audience. With MailChimp's user-friendly interface and powerful features, businesses can easily create, send, and track professional email newsletters and marketing campaigns.
MailChimp enables businesses to create visually appealing emails using customizable templates, automate email sequences, and analyze campaign performance with detailed reports. With advanced segmentation and targeting options, businesses can deliver personalized messages to different customer segments, maximizing engagement and conversion rates.
GetResponse
At the core of GetResponse is its Email Marketing platform, which enables businesses to create stunning email campaigns using customizable templates and an intuitive drag-and-drop editor. With advanced segmentation and personalization options, businesses can target their audience with relevant content, resulting in higher open rates and click-through rates.
In addition to email marketing, GetResponse offers a suite of other powerful features. The Marketing Automation tool allows businesses to automate their marketing workflows, nurture leads, and send personalized messages based on customer behavior. The Conversion Funnel feature helps businesses optimize their sales funnels and increase conversions by guiding prospects through a seamless journey.
Constant Contact
Constant Contact is a leading provider of email marketing solutions, offering businesses a robust platform to create and deliver engaging email campaigns. With a wide range of customizable templates and advanced features, businesses can easily design eye-catching emails that resonate with their audience. Constant Contact's email marketing solution provides tools for list management, segmentation, and personalization, enabling businesses to target their messages effectively.
In addition to its email marketing capabilities, Constant Contact offers a suite of integrated tools to enhance digital marketing efforts. These include SMS marketing features and social media engagement tools, allowing businesses to connect with their audience through multiple channels.
Survey tools
SurveyMonkey
SurveyMonkey is widely recognized as one of the leading solutions for survey and feedback management. With this platform, you can effortlessly gather opinions from your audience on a wide range of topics, gaining valuable insights into the drivers behind your users' behaviors and customer interactions.
One of the notable advantages of SurveyMonkey is its AI-powered tools, enabling you to quickly create, distribute, and analyze surveys without the need for specialized expertise. This means you can efficiently collect and interpret feedback, empowering you to make data-driven decisions and improve your brand's engagement and customer experience.
Qualaroo
Qualaroo automates research to help you collect insights from users and customers seamlessly. Then you can understand more about their usage, demands, and potential pain points to offer a better experience that will improve engagement and retention metrics.
The tool provides access to numerous features like an advanced targeting tool to get the users you want more information about and a reporting tool that provides dynamic insights.
Checkbox
Checkbox is a customer engagement tool designed to streamline and automate the process of gathering customer feedback. With Checkbox, you can easily create and manage online forms, surveys, and checklists, empowering your organization to collect data efficiently and make informed decisions.
The platform offers a range of customizable features and templates, allowing you to tailor your forms and surveys to meet your specific needs. Checkbox provides intuitive drag-and-drop functionality, making it easy to design and deploy forms without any coding or technical expertise.
User engagement measurement tools
Hotjar
Hotjar is a powerful user experience and behavior analytics tool that helps businesses understand how visitors interact with their websites and digital content. With Hotjar, you can visualize user behavior through heatmaps, recordings, and conversion funnels, gaining valuable insights to optimize your website's performance.
The platform offers a comprehensive set of features, including heatmaps that highlight the most engaging areas of your website, recordings that capture real user sessions, and conversion funnels that identify drop-off points in your conversion process. These tools enable you to uncover usability issues, identify areas for improvement, and enhance the overall user experience.
Heap
Heap is an advanced analytics platform that enables businesses to automatically capture and analyze user interactions and events across their websites and mobile applications. With Heap, you can effortlessly track user behavior, understand customer journeys, and make data-driven decisions to optimize your digital experiences.
The platform offers a seamless and codeless implementation process, eliminating the need for a manual tracking setup. Heap automatically captures every interaction, click, and event on your website or app, providing a comprehensive dataset for analysis. This allows you to gain a holistic view of user behavior without the hassle of manual tracking configurations.
Woopra
Woopra is a customer analytics and engagement platform that helps businesses understand and optimize their customer journeys. With Woopra, you can gather data from various touchpoints, such as websites, mobile apps, and other digital platforms, to gain valuable insights into your customers' behavior and preferences.
By tracking and analyzing user interactions in real time, Woopra enables you to uncover actionable insights that can drive customer engagement and improve business outcomes. You can track individual user journeys, identify patterns, and segment your audience based on their behaviors, demographics, and other attributes.
UXCam
UXCam is a powerful platform that offers deep insights into user behavior within mobile apps. It provides advanced analytics and screen recording capabilities to understand how users interact with the app, identify areas for improvement, and optimize the user experience. By analyzing user sessions, heatmaps, and user flows, UXCam uncovers valuable insights like navigation issues, user frustrations, and conversion barriers.
With easy integration and a comprehensive analytics dashboard, UXCam empowers businesses to optimize app performance, increase user satisfaction, and drive better outcomes. It enables enhancing user onboarding, improving app usability, and refining conversion funnels. UXCam tracks user interactions and identifies usability bottlenecks, equipping businesses with the resources to fine-tune their app and deliver outstanding user experiences.
Customer Data Platforms
Segment
Segment is a powerful customer data platform that helps businesses collect, unify, and utilize their customer data effectively. With Segment, you can consolidate data from various sources, such as websites, mobile apps, and servers, into one centralized platform. This allows you to gain a comprehensive view of your customers and their interactions with your brand.
Segment offers a range of powerful features, including customer profile management, event tracking, audience segmentation, and data governance. They enable you to personalize marketing campaigns, analyze customer behavior, and make data-driven decisions. With Segment's intuitive interface and flexible APIs, you can easily configure data routing and transformations to fit your specific business needs.
mParticle
mParticle is a powerful Customer Data Platform designed to help businesses optimize customer engagement across multiple channels. With mParticle, you can seamlessly collect, unify, and activate customer data from various sources, providing a holistic view of your audience.
The platform allows you to gather real-time insights into customer behavior, enabling you to understand how users interact with your brand across different touchpoints. Additionally, mParticle facilitates seamless data integration with other marketing tools and platforms, enabling you to orchestrate personalized campaigns across channels such as email, mobile push notifications, and social media.
Content Platforms
Storyly
Storyly is an interactive and engaging mobile app feature that allows businesses to create and showcase immersive stories to their users. With a user-friendly interface, you can easily create and manage captivating story content by adding multimedia elements like images, videos, and text. Storyly offers customizable templates and design options to align your stories with your brand's visual identity, enabling you to craft compelling narratives.
With Storyly, you have the power to create memorable experiences within your mobile app. Whether you want to showcase new product features, share behind-the-scenes content, or run interactive promotions, Storyly empowers businesses to deliver captivating stories to their users.
Appcues
Appcues is a powerful platform that empowers businesses to create and deliver exceptional user experiences within their web and mobile applications. With its robust content creation features, Appcues allows you to design and customize engaging onboarding flows, feature announcements, and in-app messages without relying on complex coding or development resources.
The platform offers a user-friendly visual editor, enabling you to easily craft interactive and personalized experiences for your users. You can seamlessly incorporate multimedia elements such as images, videos, and tooltips to guide users through important features and functionalities. Appcues also provides a range of customizable templates and design options to align the content with your brand's look and feel.
Conclusion
We've explored various categories of customer engagement tools, including messaging, email marketing, surveys, customer analytics, and content platforms. By thoroughly evaluating your requirements and considering factors like cost, ease of use, preferred channels, and personalization capabilities, you can make an informed decision on the ideal tools for your app. So take the time to consider the options and ensure your business is equipped with the best customer engagement tools to thrive in 2023 and beyond.
Ready to take action? Get in touch with Pushwoosh Team to explore how you can drive your customer engagement with our omnichannel customer engagement platform.
