In 2023, email automation software stays at the top of businesses' martech priorities. Little wonder: as a communication channel, email covers numerous cases from informing customers to engaging, converting and retaining them efficiently. So, here is a list of some of the best email automation software options that will help you achieve your business goals this year.

Pushwoosh: Best email automation tool for mobile apps

Best email automation solution for mobile apps - Pushwoosh

The Pushwoosh platform, among other tools, has a comprehensive email marketing automation solution that makes it easy for businesses to connect with customers, boost engagement, and maximize conversions. It's a great fit for all types of businesses, from startups to large enterprises.

What makes Pushwoosh unique is its mobile-first omnichannel approach. As a platform user, you can add emails as an extra channel to your mobile messaging strategy based on push notifications, in-app messages, message inbox, SMS, and WhatsApp messaging. Then, you will be able to send communications via targeted emails to your subscribed users.

With Pushwoosh, you can also track user reactions to your messaging (such as opens, clicks, and conversions) and differentiate your communication flow accordingly. The platform also offers features like A/B/n testing so you can optimize your campaigns.

With the API integration, you can also send transactional emails quickly and easily. Pushwoosh is a great choice for sending one-off and recurring newsletters, promotional emails, and alerts. All of these can be automated with Pushwoosh Customer Journey Builder workflows.

Overall, Pushwoosh is an excellent tool for automating your email campaigns. It's easy to use, cost-effective, and helps you reach mobile users more effectively than any other software.

Omnisend: E-commerce email automation tool

E-commerce email automation tool - Omnisend

Omnisend is an advanced email automation software that can be used to create sophisticated, automated campaigns. It has many features designed to help you better engage and convert your customers.

With Omnisend, you can design complex customer journeys that take into account customer interests and activities. You can also set up triggers and automated emails based on customer actions, so you can deliver timely messages that are tailored to the customer's preferences.

One of the most useful benefits of using Omnisend is its ability to integrate with multiple e-commerce platforms. This means you can operate within a single platform where you manage all your customer data and marketing efforts.

You can also use Omnisend to create dynamic segments, allowing you to target customers who have different interests and behavior. The software also makes it easy to set up automated campaigns and schedule messages to be sent out at specific times.

Another great feature of Omnisend is its intuitive interface. It's designed to make it easy for you to create campaigns, segment audiences, and monitor performance.

Plus, the software offers an impressive range of analytics and reports so you can track the effectiveness of your campaigns and make any necessary adjustments. It's also great for testing different campaigns and seeing which ones perform best.

All in all, Omnisend is a powerful yet user-friendly email automation software that can be used to improve engagement and conversions. It's highly customizable and allows you to set up complex customer journeys, automated emails, and segmentation.

ActiveCampaign: Powerful email and marketing automation for B2C & B2B

Powerful email and marketing automation for B2C & B2B - ActiveCampaign

ActiveCampaign is a powerful email automation software designed to help businesses streamline their marketing processes. It offers a wide range of tools such as message segmentation, automated follow-up sequences, customizable templates, and powerful analytics.

ActiveCampaign enables businesses to create and send sophisticated campaigns, tailor content to individual subscribers, and understand customer behavior and engagement. Additionally, businesses can track campaign performance in real time and adjust their strategy accordingly.

The software is highly user-friendly and includes features like automatic segmentation, personalized recommendations, automated workflow triggers, A/B testing, tracking & reporting, and much more. Additionally, the platform allows users to sync contact data from external sources, integrate with other apps, and create custom reports.

Using ActiveCampaign is simple. You can start by creating a campaign or automating a process. Once you have chosen the features and settings for your campaign, you can simply click "Send" to get started.

You can also set up a time for the messages to be sent and track them in real time. This makes it easy to evaluate the effectiveness of each campaign and make changes if needed.

Keap: Customer relationship management platform

Customer relationship management platform - Keap

Keap features powerful email automation software that makes part of a comprehensive marketing solution. It enables users to build automated workflows and send personalized emails based on customer behavior, preferences, and interests.

It also offers a wide range of features including customer segmentation, customer lifecycle marketing, A/B testing, email analytics, automated campaigns, and more.

With email marketing solutions by Keap, businesses can nurture their leads, increase sales, and optimize their marketing strategies. Its advanced segmentation tools allow businesses to tailor their emails to each individual customer for maximum impact.

GetResponse: Cloud-based email marketing, website builder, and conversion funnel tool

Cloud-based email marketing, website builder, and conversion funnel tool - GetResponse

GetResponse is an email automation software that helps businesses and entrepreneurs stay connected with their customers and manage their relationships. It provides an efficient way to send automated emails, process transactions, and manage newsletters. GetResponse also allows users to create targeted campaigns and surveys to further engage their audiences.

GetResponse's features include list segmentation, responsive designs, and email automation tools. The segmentation feature helps users create multiple mailing lists that can be used to target specific audiences. GetResponse's responsive designs allow emails to look great on any device.

The benefits of using GetResponse include improved customer engagement, increased ROI, and more accurate data analysis. By creating targeted campaigns, customers receive more relevant content and feel like they're being valued.

GetResponse also has advanced analytics tools that enable users to track their campaigns' performance and get insights into customer behavior.

Klaviyo: E-commerce automation tool

E-commerce automation tool - Klaviyo

Klaviyo is a powerful email marketing and automation platform that helps businesses of all sizes to build relationships with their customers. Klaviyo is designed to be easy and efficient to use and has features that make it ideal for managing customer relationships.

With Klaviyo, you can create sophisticated, personalized customer journeys and automated campaigns that help increase customer engagement, conversions, and sales.

Klaviyo's features include segmentation, audience targeting, and triggered emails. You can also add custom fields to your audience profiles to better personalize your messaging. It also integrates with many popular e-commerce platforms, making it easier to start automating customer interactions from day one.

Klaviyo also has an intuitive user interface which makes it easy to set up automation flows. You can quickly create a sequence of automated emails that are sent in response to customers' actions or when certain conditions are met.

Sendinblue: Email marketing solution for SMB

Email marketing solution for SMB - Sendinblue

Sendinblue is an email automation software that enables you to send automated emails at scale. It allows you to create personalized email campaigns, track performance and segment your audiences. It is a great tool for businesses of all sizes, from small startups to large enterprises.

Sendinblue’s features include creating newsletters, building marketing automation campaigns, sending transactional emails, designing landing pages, creating sign-up forms, and more.

Using Sendinblue is easy. You can get started by signing up for a free account and then setting up your account with your contact list, branding, and preferences. From there, you can easily create and design your email campaigns and start sending out emails in no time.

Sendpulse: Marketing automation platform for email campaigns

Marketing automation platform for email campaigns - SendPulse

Sendpulse is a powerful email automation software that allows you to easily create and manage automated campaigns. It provides great tools for automating customer interactions and delivering engaging messages.

With Sendpulse, you can easily segment customers, set up triggered emails based on their actions, and send personalized emails at the right time.

Some of the features of Sendpulse include list building, personalization, split testing, customer segmentation, email scheduling, and more. It also integrates with popular tools such as WordPress and Shopify to help you get even more out of your campaigns.

There are many benefits of using Sendpulse for your email marketing efforts. It helps you reach a larger audience by providing automated email campaigns, which can save you time and energy. Additionally, it helps you track customer engagement and optimize your campaigns for maximum ROI.

Campaign Monitor: Email marketing tool with excellent data segmentation

Email marketing tool with excellent data segmentation - Campaign Monitor

Campaign Monitor is a powerful email automation tool designed to help businesses send personalized, automated messages to customers. It offers a range of features, including advanced segmentation, behavioral targeting, and contact management, to help marketers reach their goals.

Campaign Monitor's drag-and-drop builder helps you create stunning emails that are easy to design and customize for any audience.

Campaign Monitor's features make it an ideal tool for businesses looking to increase their customer engagement.

For example, its segmentation capabilities allow you to personalize your messages based on customer behavior and demographics. With Campaign Monitor, you can also optimize your emails for different devices and set up automated triggers for customer follow-up.

Software developers design and create tools like Campaign Monitor to help businesses run successful email campaigns. By leveraging the features and capabilities of Campaign Monitor, you can quickly build and deploy customized emails that are tailored to each customer’s preferences and needs.

This ensures that customers receive the most relevant and engaging emails possible, helping businesses boost sales and customer retention.

Twilio SendGrid: Cloud-based SMTP provider

Cloud-based SMTP provider - Twilio Sendgrid

Twilio SendGrid is a cloud-based email automation software designed to help businesses better manage their online communications. It allows users to quickly create and send professional emails with customized content and automated email sequences. With its easy-to-use interface, users can efficiently organize contacts, customize newsletters, and track the performance of sent emails.

Some of the features Twilio SendGrid provides include A/B testing, contact segmentation, personalized content, detailed analytics, and message scheduling.

Its benefits include improved communication with customers, increased customer engagement, and better reach to potential customers. It is also compliant with the most popular spam laws so that businesses can be assured their emails will be sent securely.


When it comes to email automation software, there are many options available to choose from. Ultimately, the right choice will depend on your specific needs.

However, we can confidently say that any of the above-mentioned email automation software solutions would be a great choice.

Ultimately, picking the best email automation software for your business in 2023 is an important decision, so make sure you do your research and pick the one that best suits your needs.

Ready to take action? Get in touch with Pushwoosh Team to explore what use cases you can cover with our solutions for email marketing, push notifications, in-app messaging, SMS, and WhatsApp message sending.