Are you searching for the best partner to send your first-ever mobile push campaign? Or is your goal to experience the full power of segmentation? Or, perhaps, you’re an experienced player in the field and are chasing the latest features on the market? The answer to these questions will greatly affect which mobile push notifications service could be the best for you at this time.

We have gathered the battle-proven criteria for selecting mobile push providers to help you make this important decision, but let us start with a piece of advice: always keep scalability in mind. It’s better to go with a vendor that can help accommodate your growth over time rather than opt for a cheaper yet less powerful solution just to look for a replacement in another year. 

How to choose the best mobile push notification service 

You are probably going to look into a bunch of mobile push marketing platforms before you make your final call. Most likely, you will pay close attention to the price and the volume of notifications within the plan. However, there are more elements at play that can help you avoid some dramatic losses:

1. Deliverability guarantee 2. Targeted segmentation 3. Keeping up with the latest tech 4. Built-in analytics 5. Customer support quality 6. Industry expertise 7. Up-to-date integrations with different frameworks 8. Ease of use: API and UI 9. Pricing plans

1. Deliverability guarantee 

Your mobile push campaign can only be as good as the number of messages that successfully reach the user. This is why push deliverability and reliability are the first things you need to evaluate while choosing your next push messaging tool. 

Challenges like connectivity issues, device restrictions, and regional service availability hinder deliverability. Yet, there is also a matter of service downtime, compatibility with international regulations, and understanding the specifics of various OSs.

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A reliable mobile push notifications software ensures messages reach users at the right moment, boosting engagement and potential conversions. 

How Pushwoosh does it: 

Pushwoosh runs on enterprise-grade server hardware and does not rely on any third-party cloud hosting solutions, ensuring a 99.9% service uptime. Our infrastructure is designed for high performance and continuous availability and effectively handles large-scale messaging – just see HungryNaki's success story of sending millions of notifications daily!

Zahidul Alam Chowdhury

Zahidul Alam Chowdhury

Head of Product at HungryNaki

We chose Pushwoosh primarily because of its reputation for delivering reliable push notifications at scale. The platform offered comprehensive features and excellent support, which was crucial for our needs.

2. Targeted segmentation 

By dividing audiences based on factors like on-site and in-app behavior, preferences, or stages in the buyer journey, you can tailor more relevant and engaging messages. 

This targeted approach ensures that you aren’t simply broadcasting your product offer for the whole world to see but take time and effort to recognize each user’s unique need

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Bet on providers that recognize the importance of proper contact segmentation and know how to deliver it end to end. 

How Pushwoosh does it: 

With Pushwoosh, you can go as detailed as your campaign requires, thanks to behavioral segmentation features. You can create compound segments based on real-time and past events as well as user profiles.

Build advanced multivariable segments with Pushwoosh

3. Keeping up with the latest tech 

To stay in the game long-term, you need to be able to adapt to the change. And so does your mobile push notifications service. Properly displaying new creations from Google’s Emoji Kitchen, optimizing notifications for variables, and utilizing iOS Live Activities – supporting all these can be crucial for your next messaging campaign.  

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Be careful not to end up in a situation where you pay for a tool that offers every glossy new feature but doesn’t ensure basic deliverability. 

How Pushwoosh does it: 

Pushwoosh started as a mobile push notifications platform and grew to be a comprehensive customer engagement platform, so we know exactly what’s important at every stage of the customer journey and how to deliver just that. It’s one of the reasons behind our dedication to rapidly embracing updates introduced to the Operating Systems – such as the latest iOS Live Activities.  

iOS Live Activity mobile update built with Pushwoosh

4. Built-in analytics 

It’s not enough to send your mobile push notification – you need to know how it performs and how you can optimize it further.

Unfortunately, analytics is a common struggle even for the market-leading mobile push providers. Some get numbers wrong; others make visual reporting too difficult to navigate; others refuse a comprehensive overview of all your campaigns, etc.  

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Opt for a provider that will allow you to track your campaigns’ effectiveness without overstimulating you with batches of pretty but otherwise useless data. 

Top metrics to help you measure the effectiveness of your mobile push notification campaign include:

  • Opt-in rate;
  • CTR;
  • Revenue;
  • Opt-out rate, etc.

How Pushwoosh does it: 

Our post-messaging analytics tell you everything you need to know about your mobile push campaigns’ performance. You can even obtain performance insights for a selected audience segment and visualize Conversion Funnels.

Pushwoosh analytics dashboard

5. Customer support quality 

Do you ever consider customer service effectiveness when choosing a push messaging platform? Well, you should because it impacts the user experience a lot.

You need reliable support to teach you about the nitty-gritty of getting the most out of the selected tool and to be there whenever some hiccups occur.

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If you’re brand new to the world of mobile push marketing, you may even use some strategic guidance from the platform’s customer success team.

So, finding a mobile push notification vendor that provides expert advice and timely solutions to your struggles is priceless. 

How Pushwoosh does it: 

Our customer support team is made up of actual engineers, deeply familiar with the product, so no wonder we have exemplary ratings across the market. Customers love us because we don’t just get the work done – we do it in record time and with outstanding results!

Pushwoosh customer service ratings on Capterra, G2, and Cuspera
bantoa logo

Enrico Antonini

Mobile Developer at Bantoa

Thanks to Pushwoosh customer service tech guys, we have managed to make the integration stable and performing.

6. Industry expertise 

Always make sure the provider has hands-on experience and infrastructure to support your specific needs. For example, supporting high-speed mobile push notifications will be a decisive factor for media publishers, while security will most likely be the priority for a fintech solution.

Oftentimes, providers focus on one or a few verticals (e.g. e-commerce or gambling), leaving the rest on the sidelines.

Ask yourself: does the mobile push notifications service I’m considering understand the specifics of my app and my industry? If the answer is “yes” – you’re on the right track! 

How Pushwoosh does it: 

We take pride in acknowledging that we have customers spanning across all the key industries, and we do our best to help our customers grow in the field of their choice by sharing extensive resources on the matter.

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Explore Pushwoosh customers' success stories

7. Up-to-date integrations with different frameworks 

Mobile apps (especially those from the gaming sector) are built on various frameworks, and not that many push providers support or update their solution for all of them. It makes staying connected with users challenging and sometimes impossible.

How Pushwoosh does it:

Pushwoosh has evolved from a developer-oriented platform into a solution suitable for non-tech teams. We support and update all the key frameworks (e.g. Unity, Xamarin, MAUI), delivering top-notch functionality to tech teams while remaining accessible to other departments.

Pushwoosh SDK frameworks - Best mobile push notification provider integration

8. Ease of use: API and UI 

Sometimes, you will gladly stay within the built-in editor interface. Most mobile push providers offer this option (the ease of use is up for debate). Yet, there are cases where you simply can’t do without a good-old API.

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The flexibility to choose between usage scenarios can become an important benefit when comparing two similar push providers. 

How Pushwoosh does it: 

Our clients praise both Pushwoosh Customer Journey Builder – our visual editor that connects every element of your campaign in a simple, intuitive workflow – and our API. We want you to get the most out of using our tool, so we don’t limit your flexibility!

But don’t just take our word for it – check out the full case study and see what advantages going from Pushwoosh API to Customer Journey builder opened up for Omada.

9. Pricing plans 

Every business tries to optimize retention costs, and betting on the right messaging provider can be one of the smartest things you can do. You can start sending mobile push notifications for free or pay a few thousand dollars per month for a seemingly similar functionality. 

All cases are different, but the rule of thumb is to always focus on the value for money the provider offers

How Pushwoosh does it: 

You can start sending mobile notifications with Pushwoosh for as little as $7 per month, scaling your operation as your business grows. 

Evgeniy Cherdantsev - Bladestorm - Pushwoosh customer

Evgeniy Cherdantsev

UA & Product Marketing Manager at Bladestorm

We were looking for a solution that would scale our app growth at a reasonable price. Pushwoosh met our needs perfectly: we've already seen an increase in MAU by 16.62% and 4.58% revenue growth.

Are you ready to work with the best? 

See Pushwoosh in action - Best tools - Sign up for free

Or, in case there’s still a bit of FOBO going around – here are some decent alternatives to Pushwoosh.

7+ top mobile push notifications software alternatives to Pushwoosh

Here’s our ultimate list of runner-ups for the title of the best mobile push notifications service:

OneSignal Braze MoEngage CleverTap Airship In-house solution on the basis of Firebase Cloud Messaging Batch Push-only solutions

OneSignal

OneSignal mobile push notifications editor
Source: OneSignal

OneSignal is a popular push notification tool, ideal for those needing basic services at an affordable cost. While it offers functional mobile pushes with user attribute-based segmentation, it's less comprehensive compared to other full-fledged customer engagement platforms.

  • Reliability: OneSignal is generally reliable in delivering push notifications to Android and iOS but can face occasional downtimes.
  • Segmentation: Offers basic user segmentation based on user attributes, suitable for simpler campaigns. You can’t build segments based on past events, and you can only add real-time triggers via API, not in the UI. 
  • Tech stack integrations: Supports various tech stacks, but users lack the ability to easily migrate existing subscribers to a new domain. 
  • Analytics: Provides basic analytics with restricted data retained only for 30 days. Users also report a lack of consolidated reports on journey messaging performance. 
  • Customer support: Support quality varies, with more comprehensive assistance likely on higher plans, which leaves smaller customers dissatisfied.
  • Pricing: Offers a free tier, but with limited accounts’ reach for mobile pushes (10,000 contacts cap). Advanced features and higher usage levels can become costly.

Where Pushwoosh outperforms OneSignal:

  • Unlimited journeys: Pushwoosh users are free to plan and launch as many flows as they need with as many steps as they want. OneSignal, in contrast, limits both the number of journeys as well as the number of steps within those.
  • More advanced segmentation: We combine real-time and past user events and attributes for more effective targeting, while OneSignal struggles with precise segmentation.
  • Friendlier pricing model: For example, OneSignal charges for a number of in-app message impressions, while Pushwoosh bills a predictable sum for in-app messaging.
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Read the full Pushwoosh vs. OneSignal comparison for more details

Braze

Braze mobile push notifications editor
Source: Braze

Braze is known for its robust performance in mobile push notifications. However, its higher pricing point and complex UI are notable downsides that make it unpopular with beginner marketers and smaller brands.

  • Reliability: Braze claims strong performance, even at scale, but has struggled with the speed of large-scale push delivery in the past.
  • Segmentation: Offers dynamic segmentation, but its editor is not as intuitive or flexible as a typical drag-and-drop would be.
  • Tech stack integrations: Braze quickly adapts to change and offers features like iOS Live Activities for real-time updates or custom UI for dedicated complex pushes.
  • Analytics: Braze’s key strength. If you have a dedicated analytics team and are willing to overlook Braze's higher price and lower deliverability, it's a solid choice.
  • Customer support: Generally, people tend to appreciate Braze’s customer service, however, some users claim it is not fast and responsive enough.
  • Pricing: Braze is not transparent in its pricing model, yet the platform is known to cost 3x more than Pushwoosh on average.

Where Pushwoosh outperforms Braze:

  • Cost-effectiveness: Pushwoosh has fair pricing for both growing and scaling businesses. The cost is easier to calculate as it is based on the number of devices, not data points.
  • Proven deliverability: Pushwoosh can guarantee your mobile push notifications will reach the audience, even if you’re a media app sending millions of them.
  • Shorter time to value: Pushwoosh is faster to integrate and easier to work with on a daily basis. It has a gentler learning curve, and your non-tech teams may feel more confident using it for growth experiments.
Capterra review of a mobile push notification platform - Pushwoosh
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Get a full overview of the Pushwoosh vs. Braze comparison

MoEngage

MoEngage iOS push notifications editor
Source: MoEngage

MoEngage offers a personalized approach to mobile push notifications, leveraging state-of-the-art capabilities. Yet, its pricing model is hard to predict, making it a less popular option for budget-conscious teams. 

  • Reliability: MoEngage offers Push Amplification™ to pick up undelivered notifications and recover campaigns, yet it’s a paid add-on.
  • Segmentation: Provides advanced AI-powered segmentation based on lifecycle, events, behavior, and location. However, you can set only one starting segment or event for your targeted campaign here. 
  • Tech stack integrations: MoEngage focuses on AI and multimedia capabilities in notifications. While powerful, they take longer to implement, so be patient.
  • Analytics: Some users report issues with MoEngage’s analytics engine, blaming it for showing inconsistent data or lacking clear visualization. 
  • Customer support: MoEngage’s support team is celebrated within the community; however, some users find the automated Chatbot solution frustrating rather than helpful. 
  • Pricing: MoEngage is often criticized for being expensive, especially for businesses with a large customer base because of its pricing model.

Where Pushwoosh outperforms MoEngage:

  • More flexibility in campaign planning: If you are going to send mobile push notifications to specific segments, track their reactions, and keep this data, Pushwoosh is a better ally in this.
  • Pricing: MoEngage's pricing is based on MTUs and features additional fees that make total costs unpredictable compared to Pushwoosh's transparent, device-based pricing.
  • Faster and easier integration: It makes Pushwoosh a more desirable option for those who prioritize tools’ time-to-value.​​​​​​
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CleverTap

CleverTap iOS mobile push notifications editor
Source: CleverTap

CleverTap offers personalized, rich media mobile push notifications, focusing on user re-engagement. People praise it for outstanding customer service and simple campaign management. Yet the platform is also known to be quite slow, to pose integration issues, and to sacrifice real-time data accuracy.

  • Reliability: CleverTap pays close attention to push deliverability, offering dedicated solutions for Chinese OEMs (Xiaomi and Huawei Push). 
  • Segmentation: The platform relies on user profile information for customized messaging, yet it doesn’t allow you to easily import tags and subscribers’ data or filter by a specific user profile aspect (e.g. a phone number). 
  • Tech stack integrations: Users commonly refer to different issues with technical setup and integrations, resulting in undiscovered bugs and poor customer experience. 
  • Analytics: While robust, many users report issues with the data accuracy of the reports provided by CleverTap’s built-in analytical solution.
  • Customer support: People generally consider the platform to be user-friendly and effective for user engagement.
  • Pricing: CleverTap's pricing is based on data points used, meaning costs can vary and grow quickly.

Where Pushwoosh outperforms CleverTap:

  • Transparent pricing: Pushwoosh stands out with its comprehensible device-based pricing model, allowing for more predictable budget planning.
  • Personalization and segmentation: More advanced options give you more freedom in running targeted campaigns.

Airship

Building a mobile push notification with Airship editor
Source: Airship

Airship is popular with businesses running large-scale, multichannel campaigns, as the platform is known for processing millions of notifications in real time.

At the same time, it may be a little too enterprise-oriented for users seeking simpler, more cost-effective solutions, as well as not intuitive enough for non-tech teams or agencies. 

  • Reliability: Airship bets on high-speed notifications without compromising personalization.
  • Segmentation: It relies on Predictive AI for tailored messaging.
  • Tech stack integration: Airship offers features like deep linking and open-source SDK.
  • Analytics: You can create custom reports, dashboards, queries, and filters with their built-in performance analytics solution, yet some users find it difficult to navigate.
  • Customer support: The platform's focus on enterprise scale suggests robust support, and most users agree on this. 
  • Pricing: Airship offers custom undisclosed pricing as well as an “everything mobile” plan starting at $25k+ a year. The platform has recently removed its free plan.

Where Pushwoosh outperforms Airship:

  • Transparent, device-based pricing: Pushwoosh allows you to send unlimited mobile push notifications for as little as $7/month, while Airship does not offer a clear pricing model for the general public.
  • Intuitive UI: Pushwoosh is a much more intuitive platform that takes pride in its user-friendly UI and easy-to-navigate Customer Journey Builder.
  • Accessible to smaller brands: Airship is a good option for an enterprise with specific goals and a large budget at hand, while Pushwoosh is a solid choice for a company looking to go beyond messaging and scale over time.

In-house solution working on the basis of Firebase Cloud Messaging

FCM Architectural Overview
Source: Firebase Cloud Messaging

Firebase Cloud Messaging is the first choice for teams embarking on the app development and growth journey. The platform has a lot less to offer to marketing and product management teams seeking independence from their tech divisions.

  • Reliability: Firebase allows sending messages to any device but comes with some significant limitations, e.g. there’s a limit of 1000 registration tokens per send, a limit of 100 messages to be stored without collapsing, a limit on the number of messages that can be sent per second, and more. 
  • Segmentation: You can achieve basic segmentation via API, but do not expect anything beyond that without additional third-party integrations. 
  • Tech stack integration: Firebase is developer-focused and can be integrated with various systems, yet the UI is practically inaccessible for non-developers as it’s all code.
  • Analytics: Firebase integrates with Google Analytics for detailed campaign tracking.
  • Customer support: There is no dedicated support in FCM. Instead, you are provided with detailed product documentation and community assistance. 
  • Pricing: Firebase's "pay as you go" pricing model may become costly as app usage grows, but you can start with the platform for free.

Where Pushwoosh outperforms solutions built on Firebase: 

  • Simple UI navigation: Pushwoosh caters to a broader professional audience, giving non-tech teams the freedom to experiment with messaging settings and segmentation.
  • Visual workflows: You can create advanced automation for any use case with an intuitive interface of Pushwoosh Customer Journey Builder. 
  • Award-winning support: Firebase relies on documentation and community, while Pushwoosh has a dedicated team of product engineers eager to help you every step of the way!

Batch

Batch push message campaign editor for iOS
Source: Batch

Batch is a mobile-first marketing platform offering a versatile range of push notification capabilities. It emphasizes deep segmentation and personalization yet still lacks some flexibility in targeting, and some users report that Batch is struggling with campaign replication across different OSs.

  • Reliability: Batch’s infrastructure allows it to successfully send large volumes of push notifications yearly.
  • Segmentation: Offers personalized messaging and targeting options yet lacks some essential parameters for enhanced precision, such as multi-source targeting.
  • Tech stack integrations: Batch integrates with multiple third-party solutions via APIs and Webhooks. It also features out-of-the-box connectors eagerly growing their tool stack.
  • Analytics: Provides basic campaign analytics in the app, but for a more in-depth analysis, you'll need to use one of the Batch's integration partners.
  • Customer support: Batch provides extensive documentation, chatbot, and live support for those who need additional guidance.
  • Pricing: Batch does not provide pricing information in the open-access. 

Where Pushwoosh outperforms Batch:

  • Create Android and iOS campaigns simultaneously: With Pushwoosh, you can create one campaign for both operating systems at once, while Batch requires you to build two separate ones side by side.
  • Transparent pricing model: Batch does not make their pricing accessible to the general public, making it challenging for budget-aware teams to evaluate the offer. 
  • Wider range of supported industries: Batch largely focuses on retail, luxury, media, and finance sectors, while Pushwoosh has more experience running campaigns across more niches, including mobile games, subscription-based apps, and delivery.

Push-only messaging solutions

All of the alternatives we’ve reviewed above are powerful platforms that can do much more than just mobile pushes. But what about smaller vendors focused on this form of messaging alone? We have prepared a quick round-up for you:

Service Pros Cons
PushOwl
  • ✅ Free plan available
  • ✅ Cross-platform delivery
  • ✅ Multilingual support
  • ✅ Easy to use
  • ✅ Integrations are fast to install
  • ❌ Limited impressions on the free plan (500/mo)
  • ❌ Limited customer journey creator
  • ❌ Segmentation is only available at the enterprise-level plan
Swrve
  • ✅ Free plan available
  • ✅ Multiple segmentation options
  • ✅ Vast audience segmenting tools
  • ✅ Real-time customer data and event management
  • ❌ Requires managing two separate campaign profiles for iOS and Android
  • ❌ Paid plans’ pricing is considered steep
  • ❌ Can be slow when working with complex segments
Xtremepush
  • ✅ Outstanding customer service
  • ✅ Journey Builder
  • ✅ Different types of pushes supported
  • ❌ Can be quite slow
  • ❌ Is not considered user-friendly
  • ❌ Integrations can be challenging
  • ❌ No transparent pricing
Iterable
  • ✅ Targeted messaging
  • ✅ Simple cross-channel journey builder
  • ✅ Native mobile SDKs for Android, iOS, and React Native
  • ❌ The reporting solutions need work
  • ❌ Can get API-dependent
  • ❌ Quality customer support is only available for paying plans

Have you found a favorite mobile push provider yet?

By now, you should have a pretty good understanding of which mobile push notifications tool deserves your money. 

Opting for a scalable, future-proof solution is the right choice, especially if it supports omnichannel experiences. If you’re serious about mobile push notifications and thinking beyond mobile – go with Pushwoosh; you won’t be disappointed!

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