Pushwoosh statistics allow you to keep an eye on the app performance metrics that matter the most. Evaluate the success of your app and communications by checking on your app key performance indicators (KPIs).
Pushwoosh Application Statistics allow you to keep track of the essential app KPIs. The metrics every marketer should check on are presented in the Statistics tab inside your Application. Let's explore the indicators you can find there:
Audience statistics
DAU
Daily Active Users — the number of devices on which the app is launched per day (total for all platforms).
You know how many app downloads you’ve had, but how many of those who’ve installed it, actually use it? The Daily Active Users will give you the answer. Because it refers to the number of devices, not to the number of sessions, each person is counted just one time, and it doesn't matter if they launch your app once a day or ten times a day.
MAU
Monthly Active Users — the number of devices on which the app is launched per month (total for app platforms).
Just like DAU, monthly active users tells you the unique number of people who used your app. However, it tells you about those who launched your app in the last 30 days.
Total Subscribers
The number of Push Enabled devices as of the date and time specified.
Looking at this graph, you can see how the total number changes over time and draw important conclusions on the performance of your app and the efficiency of your communications. For example, if you see a sudden drop, it can mean that your notifications have been irrelevant/intrusive, or your app has been performing poorly, which made your users unsubscribe.
App Installs
The number of new Total Devices, i.e., the number of devices registered for the app with a HWID (whether they have push tokens or not).
This metric shows you how effective your user acquisition efforts have been.
Push Installs
The number of new push and email subscribers, i.e., the number of devices registered for the app with push tokens or email addresses.
This one is great to check on when you need to see the efficiency of your opt-in strategies.
User activity & engagement metrics
App Opens
The number of times the app has been launched on users’ devices as of the date and time specified.
Similar to DAU, but refers to the number of sessions, so each person is counted as many times as they launch your app. High number of app opens means users enjoy your app! Great job!
Push Opens
The number of push notifications and email messages opened on users' devices.
Open rates are really important to check on. This metric shows how well you were able to catch your subscriber's attention with the subject line, or whether your emails successfully reached the inbox and were noticed, or went straight to the spam folder.
App Uninstalls
The number of devices for which push tokens were removed from the database because they were invalid or non-existent.
Push Sends
The number of push notifications and email messages sent to the app subscribers.
NOTE: You can always specify the period to get the stats for! Just choose one of the Quick ranges or set up the custom range:
Each graph's data can be exported to a CSV file. To export data, open the drop-down menu by click on the graph's title and select the Export CSV option.
Learn more about the metrics that measure effectiveness of your push notifications
With Pushwoosh Statistics, it's easy measure the success of your app and marketing communications. All the essential data is at your disposal, 24/7. To learn more, get in touch with our team:
