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User Acquisition

A collection of 4 posts

Customer Acquisition vs Retention: Which is More Important for App Growth?
Expert tips

Customer Acquisition vs Retention: Which is More Important for App Growth?

Grasp the most influential acquisition and retention trends from our experts. Learn what customer acquisition and customer retention are for app growth and how to get them in sync.

  • Polina Rebeka
    Polina Rebeka
17 min read
Scale Up Your Mobile UA with Combined ASO and App Store Advertising Strategies
Guest Post

Scale Up Your Mobile UA with Combined ASO and App Store Advertising Strategies

Secure real mobile app growth by scaling up your strategy with seamless organic and app store advertising activities.

  • Iryna Lukashuk
    Iryna Lukashuk
6 min read
5 Latest Trends in Mobile Video Ads to Help You Convert More Users
Guest Post

5 Latest Trends in Mobile Video Ads to Help You Convert More Users

Figure out the latest trends in mobile video ads that will help you put your app or mobile game on the radar.

  • Marine Nozerand
    Marine Nozerand
6 min read
User Acquisition Trends for 2022
Guest Post

User Acquisition Trends for 2022

From conversion optimization to the evolving roles of ASO and UA managers — grasp the most influential user acquisition trends to succeed in app marketing in 2022.

  • Alexandra De Clerck
    Alexandra De Clerck
5 min read
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