ONE.co.il delivers sports news to its audience at lightning speed

by Elizaveta Varakina

One of the biggest Israeli online sports media delivers notifications about score changes, match highlights, and other hot news faster than anyone else.

Challenge

  • Be the first to notify users about scored goals and major events

When it comes to sports news, it's extremely important to deliver time-sensitive updates to subscribers’ phone screens at lightning speed. Sending live score notifications requires high-speed delivery in order to let users know about a goal as soon as it's been scored.

Solution

To notify sports fans of all hot news without delays, one.co.il implemented Pushwoosh High-Speed Delivery. It allows sending up to 500 000 notifications per second! That's at least 100 times faster than the average speed of a push notification. ONE combines High-Speed Delivery with careful Segmentation to provide readers with relevant content based on their preferences.

Match highlights, live scores, red and yellow cards—those who deliver such news first, get all the traffic.

As a result, one.co.il monthly audience has grown to 350 000+ unique monthly active users. Having been our loyal partner for 4 years, ONE has grown its total user base to almost 1 million active devices (steady growth 250 000+/year). Sending 5-25 million notifications a day, ONE attracts over 60 000 unique readers daily.

Pushwoosh provides companies with truly powerful marketing tools! Create your own success story!

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[UPDATED 14 October 2021] One.co.il is the first to update its Hebrew-speaking audience on sports news with the help of High-Speed Push Notifications.