Did you know that marketing technology has the power to change the way your business performs?
Well, it can speed up your processes and automate numerous tasks, and businesses like yours are already adopting it. In fact, the marketing technology (martech) market is expanding at a breakneck pace.
Also, according to a recent report, 68% of CMOs agreed that marketing technology was crucial to their marketing strategy and critical to meeting customer expectations. Needless to say, you risk falling behind the curve if you don’t keep yourself updated. And competition apart, martech is the way forward to giving your business the traction it needs through mobile messaging.
So here are seven marketing technology trends you should be aware of to ace your marketing game in 2023.
1. Artificial intelligence becoming mainstream
AI-powered ChatGPT has received a lot of attention recently. Other tools that use artificial intelligence to generate content have also been picking up momentum. For instance, businesses have started using AI-powered solutions in the form of chatbots with live chat software, and Pushwoosh has introduced AI Composer to the platform.
The reason why brands are turning to AI-powered tools to create marketing strategies is that AI offers a higher return on investment. From marketing automation to analyzing metrics, AI can help you create more effective marketing campaigns and a more positive customer experience.
Take the example of Incendium. They partnered with Levity for outbound email automation powered by AI. As a result, they saved over 72 hours each month due to the AI-powered platform, which would otherwise be spent going through each response of their campaign.
2. Wearable tech integration
Wearable technology, especially smartwatches, has become incredibly popular, making them a viable medium for targeted ads. In fact, there are currently an estimated 86.7 million users of these devices in the US alone.
Although wearable devices are incredibly convenient, their small size poses a big challenge to marketers. For example, you may not be able to deliver large interactive ads. Still, you can deliver personalized messages through push notifications according to a consumer’s location, activity, and behavior.
Many wearable devices come with biosensors that collect real-time data such as heart rate, blood pressure, and movement. Knowing the best time to interact with your consumers could be a game changer for many brands.
This is one of those marketing technology trends in the nascent stage right now, but it is expected to grow in the future.
3. Increased use of Big Data platforms
Gone are the days when marketing decisions were based on intuition or experience. Instead, brands use solid data to develop and improve their marketing strategy.
Big data platforms can play a key role in improving customer acquisition. They can also help businesses make more accurate pricing decisions, predict changes in customer behavior, and become more responsive to customers.
Going forward, more businesses will start harnessing the data that they have on their customers to make better decisions and drive business growth.
4. Apps employing no-code technology
One of the biggest marketing technology trends is the rise of no-code or low-code apps. Gartner predicts that 70% of all new apps developed will use no-code technologies by 2025.
No-code technology is already being used for simple tasks like creating landing pages to complex use cases like data analysis and building a partner directory.
We at Pushwoosh are advocates for the no-code approach too. For example, look at our In-App Messaging solution that empowers marketers to communicate with their audiences when they are the most engaged and experiment with various offers and paywalls, among other things.
5. 24/7 Availability through chatbots
With chatbots conversing more like humans thanks to AI and ML advancements, the development of voicebots looks extremely promising. They’ll help to address customer queries more effectively, transforming customer service and increasing conversion rates.
Being available round the clock via chatbots and voicebots can also enhance customer satisfaction, leading to better business growth.
6. Emergence of blockchain-based marketing tools
The cost of digital ad fraud in the US was estimated to be about $81 billion in 2022. And that’s why it’s important to look toward blockchain technology, which is a great way to prevent digital ad fraud.
With blockchain, you can create digital ads containing the content and the ID of the advertiser and the user. It will be impossible for malicious agents to break through this encryption, making blockchain one of the most effective solutions against ad fraud.
As a marketer, you may have invested in various tools, such as video editing software, SEO tools, best lead generation software, and content management systems. In 2023, consider investing in blockchain technology for marketing too.
7. AR/VR content
The global AR and VR market was valued at $37 billion in 2022 and is expected to reach $114 billion by 2027.
And this growth is not surprising, given that VR and AR are not just emerging marketing technology trends but invaluable tools for marketing. For example, you can use VR and AR to showcase your products in a novel and more immersive way by using video editing software to create product videos.
Furthermore, using VR and AR can revolutionize the shopping experience for consumers.
Lenskart, an eyeglasses retailer, uses 3D AR to help its users try on the latest frames right from the comfort of their homes. They can see how the frames appear and purchase them right away.
If you have not used VR and AR yet, consider using them in explainer video production and other promo videos to drive more immersive experiences for your prospects.
Start adopting the martech trends to go ahead of the curve
These marketing technology trends clearly indicate that 2023 is going to be a big year for martech. By staying abreast with these trends, you can put your business on the path to growth this year and push it ahead of the competition.
Are you looking to boost your app business growth with marketing technology? Get in touch with Pushwoosh experts and discuss the tools you need to engage, convert, and retain your audience effectively.