Put the spotlight on customer retention
The importance of retention is hard to overestimate. These days, every marketer knows: nurturing existing customers is vital to the long-term success of any business. No matter how much time and money you spend on acquiring new users, it's all for naught if they churn.
So, it's not surprising that retention marketing is climbing up the priority ladder in the business world. Retention influences every key business metric, such as lifetime value, active user count, revenue, etc. Push notifications offer great possibilities to increase retention rates, such as automated reminders or sophisticated behavior-based promotions.
Boost retention rates to grow your business and drive increase in sales with push notifications!