Summer is a busy season for cruise ship captains, seaside retailers, and Pushwoosh Team. For our customers to fully enjoy their annual leaves, we have released a number of product updates. New automation features will keep your marketing communications reaching the right users at the right time even while you personally are in the out-of-the-office mode.

Discover Pushwoosh’s hottest product updates starting with the most recent and the most urgent one:

Webhooks in Customer Journey: Better Service Integrations
Custom Data: Simple and Error-Free Builder
New CTR Formula: Illustrative and Accurate
Customer Journey Updates:
Repeated Entries by Segments
React to Your Push Being Opened
Set Tags Right from the Journey
Convenient Segmentation: Import CSV Segments
User Explorer: Discover and Troubleshoot

1. Webhooks in Customer Journey: Better Service Integrations

Webhooks for Customer Journey let you send data about users and events from Customer Journey to any third-party service you use for analytics, automation, sending emails, SMS, and a lot more.

As an example, you might need the journey travelers' data to send them emails at a certain journey stage to ensure your communications hit the target. You can now send a Webhook to your email provider and set it to trigger emails.

Using Webhooks, you can team up Pushwoosh Customer Journey Builder with almost any service you leverage for your business.

Webhooks in Pushwoosh Customer Journey Builder - Pushwoosh Product Update

At the moment, Webhooks are available in beta to all the Pushwoosh users. Starting November, the feature will become part of our Enterprise package. Seize the moment — give Webhooks a try now!

Try Webhooks

2. Custom Data: Simple and Error-Free Builder

With a newly introduced Custom Data Builder, any member of your team can manage Custom Data, regardless of their technical skills.

1️⃣  Get your team developers to preset all the possible Custom Data parameters as Data Keys.

2️⃣  Let a marketing manager, content writer, or editor use the simple builder to compose push notifications with a custom-data payload. No complicated JSON formatting, no error risks, or time-consuming settings!

Custom Data Builder - Pushwoosh Product Update
Send Custom Data Easily

3. New CTR Formula: Illustrative and Accurate

Previously, Pushwoosh calculated push notifications’ click-through rate as a ratio between the number of users who opened a push and the number of those who were sent a push. Unfortunately, this approach didn't show the actual picture of your messaging efficiency – in 98% of cases, the number of pushes received was lower than the number of pushes sent, which made the CTR underestimated.

Now, the click-through rate is derived from the number of pushes sent to the users who can actually receive them. The new CTR formula divides the number of pushes opened by the number of pushes sent to users who have enabled push notifications or, at least, have not actively disabled them. So the CTR is higher – and more accurate too.

New CTR Formula - Pushwoosh Product Update
Check Your CTR

4. Customer Journey: Repeated Entries by Segments

Every day, week, and month, new users join your existing segments. They may reach a new level in your game, gain a new status in your e-commerce app, or stop using your application. Naturally, you want to react to these changes immediately to stay relevant.

Now you can schedule a repeating Start Segment entry in Customer Journey.

This way, new users joining your Start Segment will enter the same journey you’ve already activated. You won’t need to create a new flow with the same entry segment.

You can schedule your journey's daily, weekly, and monthly launches or choose a custom period or even specific dates to let new users in.

Repeat Segment in Pushwoosh Customer Journey Builder - Pushwoosh Product Update
Start a Customer Journey

5. Customer Journey: React to Your Push Being Opened

To keep your communications perfectly relevant and user-centered, use this new feature in Pushwoosh Customer Journey Builder.

1️⃣  Split your journey into two branches depending on whether a user has opened or ignored your push notification.

2️⃣  Set corresponding Tags to users who have opened your push and have not.

3️⃣  Adjust your following communications accordingly: for example, send an email to users who have not opened your push and an in-app to those who have clicked on your notification.

React to Push Open in Pushwoosh Customer Journey Builder - Pushwoosh Product Update
Send Even More Relevant Messages

6. Customer Journey: Set Tags Right from the Journey

While users travel through the journey you've created for them, you might want to keep track of the milestones they pass, get to know more about them, or communicate the right message based on their path. That's where setting Tags from the Customer Journey events come in handy:

1️⃣  Place the Set Tags element wherever you'd like — provided there is at least one event before that journey point.

2️⃣  Update your existing Tags in a couple of clicks and no code at all.

For example, you can set the In-App Purchase tag — when a user buys something in your app, you will add them to the relevant segment to send them a personalized offer later.

Set Dynamic Tags in Pushwoosh Customer Journey Builder - Pushwoosh Product Update
Keep Your Tags Up-to-Date

7. Convenient Segmentation: Import CSV Segments

We've improved the process of sending pushes to a specific user segment existing in a CSV file. When you upload a CSV file with the list of subscribers to Pushwoosh, a corresponding segment is created automatically in your Segments (Filters) section. You can check the segment before sending messages which is much safer than it used to be with a 'blind' one-time CSV import.

The segments uploaded via CSV will be kept in your Segments list so that you can use them whenever you want for whatever type of messaging you prefer. Send one-time pushes, set scheduled messaging, or even launch Customer Journeys for those segments.

Create Segments from CSV - Pushwoosh Product Update
Create a Segment from CSV

8. User Explorer: Discover and Troubleshoot

See how the Pushwoosh magic actually works. Get to know whether your integrations work properly and test Pushwoosh functionality with your own sandbox tool. Look at what a bunch of data you can operate to segment your audience and target your messaging.

User Explorer - Pushwoosh Product Update
Try User Explorer

Please let us know if you find these updates useful or if you need our help in trying them out.