The carsharing company re-engages inactive users, runs promotions and delivers service updates.
BelkaCar is one of the largest Russian carsharing companies with a fleet of over 5,000 cars and more than 2.5 million customers.
- Re-engaging inactive users and making them paying customers again;
- Delivering service messages (information about service changes and other important news);
- Running effective promotions (notifying about discounts, special offers).
Promotions & Service Messages
With the help of in-app messages, BelkaCar notifies customers about service updates and runs promotions by delivering discounts and special offers to its users:
All important information that drivers need to know, is delivered via in-apps, as these pop-up style messages are impossible to ignore while you're using the app:
Some information is delivered to a user as soon as they perform a certain action in the app (for example, add a new geozone). Such user actions are called Events, and they allow launching behavior-based messaging - it's always highly relevant and personalized.
User Retention (managing churn)
BelkaCar creates segments on inactive users with the help of filters (there are 3 segments: inactive for 1 month/3 months/6 months), and each of them receives a different notification. The content of a push notification depends on the period of inactivity, but each message contains a reminder to start using the app again.
Such messages are a great way to remind users about your service.
As a result, BelkaCar achieves sky-high Click-Through-Rates: retention push notifications on average have 17%-20%!
BelkaCar has over 2.4 million push notifications subscribers + over 700,000 Monthly Active Users, and the numbers keep growing steadily.
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